I checked out my my cable provider’s online presence (Time Warner Cable.com) and here are the hits and misses:
HITS
- attractive and interactive site
- simple navigation with drop down options: looks user friendly
- contents are well organized in compartments/modules
attractive interactive site-looks user friendly
simple main nav with secondary nav but doesn't specify location
well organized contents in compartments or modules
MISSES
- limited browser support IE, Firefox, Safari
- distracting blue image background looks dated
- misleading navigation: lacks page location structure, user can be easily lost
- over use of blue monochromes provides little contrast and sometimes poor legibility
note limited browser support on top in the yellow header
distracting bubble image background displayed on 1920 resolution
good example of user page location, but other page locators in other are misleading
over use of blue tones provide little contrast resulting in poor legibility at times
COMPETITORS
The following competitors are noted below to show their online presence:
- att.com
- verizonwireless.com
- comcast.com
- directtv.com
colorful, attractive, simple site, highly organized looks very user friendly
attractive, colorful, cheerful, highly organized/looks user firendly
bright, main nav looks simple, but other sub navs and links are confusing
similar look as time warner's, but looks busy/primary color scheme looks childish
Overall,timewarnercable.com is an OK site but can surely needs an update. Att.com and verizon.com look fresh and very user friendly with white as the color background providing a clean, fresh user friendly sites. Directtv.com looks quite similar to timewarnercable.com but worse showing less stellar nav as well as a childish look and feel. I think it’s time for timewarnercable for an update. Here I will use timewarncable.com as the name of the redesigned site instead of timewarnercable.com.
