I checked out my my cable provider’s online presence (Time Warner Cable.com) and here are the hits and misses:
HITS
- attractive and interactive site
- simple navigation with drop down options: looks user friendly
- contents are well organized in compartments/modules
MISSES
- limited browser support IE, Firefox, Safari
- distracting blue image background looks dated
- misleading navigation: lacks page location structure, user can be easily lost
- over use of blue monochromes provides little contrast and sometimes poor legibility
COMPETITORS
The following competitors are noted below to show their online presence:
- att.com
- verizonwireless.com
- comcast.com
- directtv.com
Overall,timewarnercable.com is an OK site but can surely needs an update. Att.com and verizon.com look fresh and very user friendly with white as the color background providing a clean, fresh user friendly sites. Directtv.com looks quite similar to timewarnercable.com but worse showing less stellar nav as well as a childish look and feel. I think it’s time for timewarnercable for an update. Here I will use timewarncable.com as the name of the redesigned site instead of timewarnercable.com.